Michael Hoppen's eponymous gallery has been at the cutting edge of photographic print sales in the UK since 1992, but it's now launching into online sales.
One of the few London galleries solely dedicated to photography, Michael Hoppen Gallery has been at the cutting edge of photographic print sales in the UK since it opened in 1992. Its list of international artists is eclectic and diverse, representing the old and the young, the incredibly famous and the lesser known, and it accommodating a wide range of tastes and genres for prospective collectors.
But now, in an attempt to make print sales more accessible and diversify its audience still further, the gallery has launched an online venture which will allow visitors to buy prints at a range of affordable prices.
“The online shop will allow us to not only showcase new and emerging talent, that otherwise might not have made its way into the main gallery space, but will also aim to expose some fascinating projects and one off pieces from within the collection,” says Hoppen. “I think our programme of online shows will have something for everyone.”
